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關於網站規劃、搜尋與 AI,我們把顧問工作裡的思考寫成文章

What does a company website cost? Build fee, system fee, and annual fees explained

What does a company website cost? Build fee, system fee, and annual fees explained

A company website only ever involves three kinds of money: a one-time build fee, an annual system fee, and an annual domain fee. Here's what each one covers and what to budget for year one and year two.

WordPress or an AI website system? Edits, backups, security, and SEO compared

WordPress or an AI website system? Edits, backups, security, and SEO compared

WordPress has powered websites for over a decade, and an AI website system is the next step. We compare four areas: how easy edits are, whether features need plugins, whether updates break layouts, and whether SEO has to be bought separately.

Clinic SEO: how to rank near the top when patients search by area and specialty

Clinic SEO: how to rank near the top when patients search by area and specialty

Page titles, Google Business Profile, one page per specialty, the words patients actually use, and regular updates. Five basics done right beat any trick.

LINE official account vs. website: what goes where for a clinic

LINE official account vs. website: what goes where for a clinic

An answer you'd give to many people belongs on the website; an answer for one person belongs on LINE. Comparison table included.

When should a new clinic's website be ready? A three-month countdown

When should a new clinic's website be ready? A three-month countdown

Ideally the site goes live a month before opening day. Counting back from opening, here's what to prepare at each stage.

How to write a self-pay treatment page patients understand and book from

How to write a self-pay treatment page patients understand and book from

Start from the patient's situation and explain the treatment in six clear parts.

Our clinic already has a Facebook page and a Google Business Profile. Do we still need a website?

Our clinic already has a Facebook page and a Google Business Profile. Do we still need a website?

The three tools do different jobs. When a website can wait, and when it's time to build one.

Three things to do every month after your website goes live

Three things to do every month after your website goes live

One hour a month: ten minutes on stats in the admin panel, one content update, and a quick check of forms and contact details.

How to plan an association website: members, events and notices

How to plan an association website: members, events and notices

An association website has to serve members, prospective members and outside organizations all at once. Start with those three readers, and here are the pages you need and how to arrange them.

Should you rebuild your old website? Five checkpoints to decide

Should you rebuild your old website? Five checkpoints to decide

Old doesn't automatically mean it's time to rebuild. Run through five checkpoints and decide whether to fix it or replace it.

Why Google can find your website but ChatGPT never recommends you

Why Google can find your website but ChatGPT never recommends you

Being found and being recommended are two different things. Five common causes, each with a check you can run yourself.

What's different about websites in the AI era? SEO, AEO and GEO explained

What's different about websites in the AI era? SEO, AEO and GEO explained

Customers used to find you on Google. Now they also ask ChatGPT and AI Overviews. All three terms explained in one place, plus what a website needs to be both found and cited.

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