關於網站規劃、搜尋與 AI,我們把顧問工作裡的思考寫成文章

Page titles, Google Business Profile, one page per specialty, the words patients actually use, and regular updates. Getting five basics right beats any trick

An answer you would give to many people belongs on the website; an answer for one person belongs on LINE. Includes a comparison table

Ideally the website goes live a month before opening. Counting back from opening day, here is what to prepare at each stage

Start from the patient's situation and explain a treatment clearly with a six-part structure

The three tools do different jobs. When a website can wait, and when it's time to build one

One hour a month: ten minutes of stats in the admin panel, one content update, and a quick check of forms and information

An association website has to serve members, prospective members and outside organizations all at once. Starting from those three readers, here are the pages it needs and how to arrange them

Old doesn't automatically mean it needs rebuilding. Run through five checkpoints, then decide whether to fix or replace

Being found and being recommended are two different things. Five common causes, each with a check you can do yourself

Customers used to find you on Google. Now they also ask ChatGPT and AI Overviews. Three terms explained at once, plus what a website needs to be both found and cited

Same five-page brand website, one quote of NT$30,000 and another of NT$300,000. The difference is not the page count but four things

Working back from the calls the front desk fields every day, these are the five things patients really want. Lessons from building pediatric, family medicine, dental and rehab clinic websites