關於網站規劃、搜尋與 AI,我們把顧問工作裡的思考寫成文章

A company website only ever involves three kinds of money: a one-time build fee, an annual system fee, and an annual domain fee. Here's what each one covers and what to budget for year one and year two.

WordPress has powered websites for over a decade, and an AI website system is the next step. We compare four areas: how easy edits are, whether features need plugins, whether updates break layouts, and whether SEO has to be bought separately.

Page titles, Google Business Profile, one page per specialty, the words patients actually use, and regular updates. Five basics done right beat any trick.

An answer you'd give to many people belongs on the website; an answer for one person belongs on LINE. Comparison table included.

Ideally the site goes live a month before opening day. Counting back from opening, here's what to prepare at each stage.

Start from the patient's situation and explain the treatment in six clear parts.

The three tools do different jobs. When a website can wait, and when it's time to build one.

One hour a month: ten minutes on stats in the admin panel, one content update, and a quick check of forms and contact details.

An association website has to serve members, prospective members and outside organizations all at once. Start with those three readers, and here are the pages you need and how to arrange them.

Old doesn't automatically mean it's time to rebuild. Run through five checkpoints and decide whether to fix it or replace it.

Being found and being recommended are two different things. Five common causes, each with a check you can run yourself.

Customers used to find you on Google. Now they also ask ChatGPT and AI Overviews. All three terms explained in one place, plus what a website needs to be both found and cited.